Artist: Love
Release Year: 1967
Rating: 10/10
Track Listing: 1) Alone Again Or; 2) A House Is Not a Motel; 3) Andmoreagain;
4) The Daily Planet; 5) Old Man; 6) The Red Telephone; 7) Maybe the People Would Be the Times or Between Clark and
Hilldale; 8) Live and Let Live; 9) The Good Humor Man He Sees Everything
Like This; 10) Bummer in the Summer; 11) You Set the
Scene.
Every so often, I’ll hear an album whose reputation, both
artistic and historical, seems disproportionate to its actual content; yet,
years later, I still find myself ensnared by its beauty and mystique. Is this, then, a validation of that
reputation that I’d formerly denied?
This is the ultimate question that plagues me every time I
listen to this album (and I’ve listened to it a lot). What exactly was so revolutionary about this
record? What did it change? What could it be said to have bowled over and
reconstructed in the wake of other 1967 monoliths such as Piper, Sell
Out, and Sgt. Pepper? The orchestrated,
folk-psychedelic music is not far removed from what The Pretty Things were
doing on Emotions seven months before, and seven months is an eternity
when talking about mid-Sixties musical developments. Hell, even the most haunting baroque
elements, such as those heard in “The Red Telephone”, were predicted by The
Left Banke the previous year…so what gives?
I’m still not certain, but I’ll venture a guess that it has
a lot to do with the album’s philosophy.
Each song paints a different surreal picture, most of them outwardly
warm and serene, but always with a constant, nagging feeling that something is
just…off. When “The Good Humor
Man He Sees Everything Like This” comes to lines about “little girls wearing
pigtails in the morning”, why does it seem so ominous, almost as if these are
kids about to be disintegrated in a nuclear blast a la “There Will Come Soft
Rains”?
Well, in short, it’s because they are. Forever Changes is an album written primarily
by a man who had grown disillusioned with the hippie movement and its lack of
actual efficacy against the Order it so vocally denounced. There were dark forces taking over the world:
masters of war and avarice and deception and death – not only in Vietnam or the
USSR, but right at home. The doomsday
clock was ticking ever closer to midnight, and Arthur Lee delivers the
near-hallucinatory lyrics with all the despair of a man who sees what no one
else can be bothered to see: absolute oblivion.
The songs bleed out with such a soft sadness, a palpable
fatigue…and beneath, almost a sense of dread, if the singer can even be
bothered to feel dread. There is
little extraversion or universal love here—never mind what the powerless
protagonist says in those warmer moments, because those are presented
in such an insular way as to seem almost dreamlike and willingly denialistic. Go on and tell me you believe "Andmoreagain" is a real person, for instance! Each song is a product of a jaded
individual who has sequestered himself away from the masses, almost as if he
has dispensed with the idea of human unity – though whether that is because he
believes us naturally incapable, or because he sees existing power structures
as insurmountable, really depends on the song.
And what of the songs?
They’re fantastic—all of them. The
first three are all first-rate baroque pop-rock, stylistically similar to the
psychedelic hits of their time, but all with that eeriness and foreboding that
keeps them from playing too nicely with others. From the second: “And the water’s turned to blood, and if you don’t think so, go turn on
your tub.” The reality is right in front
of us, yet no one bothers to observe for themselves—we’re all stuck in fantasy
land.
There are moments when we seem to be reaching out to others:
“Old Man” tenderly details the wisdom given by mentors, and “The Daily Planet” and
“Live and Let Live” lament the isolation and violence, wishing for more
connection, even in spite of the infamous “snot has caked against my pants”
line in the latter—maybe that’s the true groundbreaking element here!
In the end, though, the enigmatic “You Set the Scene” sees
Lee turning away from society and resolving, with equal parts triumph and
desperation, to live his own life as he pleases, making the most of whatever
time he does have – ironically, in the same solipsistic manner that probably enables
the greedy and malevolent to ravage that society in the first place. But, if doom truly is upon us already, then I
say he’s well within his rights.
I still don't know whether to rate this album a perfect ten or not, since a few passages are a little monotonous to me, but what would I have them add? I still love everything on here. Even if the individual songs don't always jump out at me the way they would on a Beatles or Floyd album, the holistic product is much more than the sum of its parts. Listening to this album is like walking into a cathedral of despair and leaving feeling just a tiny better about things, all because someone finally decided to ditch all the stupid idealism and level with you for once...and that's more valuable than ever these days.

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