Subliminal Plastic Motives
Artist: Self
Release Year: 1995
Rating: 8/10
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Track Listing: 1) Borateen; 2) Sophomore Jinx; 3) Stewardess; 4) So Low; 5) Marathon Shirt; 6) Lucid Anne; 7) Cannon; 8) Missed the Friction; 9) Superstar; 10) Mother Nature's Fault; 11) Big Important Nothing; 12) Lost My Senses.
Matt Mahaffey was undoubtedly the valedictorian AND the class clown. I can't be convinced otherwise after hearing this.
This album is like if you had, as a rebellious preteen, grabbed a pop-rock song out of a claw machine on a summer afternoon, mashed it together with whatever sound chips you dug out of your electronic toys, ran it over on your bike, and then soaked it in both Nickelodeon slime and whatever week-old piss beer you smuggled out of your parents' clutches. It's a weird, wacky, youthful-yet-literate, clunky-yet-smooth, sunny-yet-cynical mess of rock, electronic, and even jazzy influences that threatens to come apart at the seams but never does.
Listen to all the switch-ups in the likes of "Marathon Shirt" or "Cannon", or all the chromatic chords in "Sophomore Jinx", or the freaking 11/8 time signature of "Lost My Senses" for evidence enough of Mahaffey's sharp knowledge and command of music theory. The beats feel like they could be part of a hip-hop record or even a jazz suite, yet the vibe is pure Nineties alt-rock. The hooks are bizarre but unforgettable. The production is so full of electronic bleeps, murmuring samples, fuzzy guitars, sneering vocals, snappy pianos, and a hundred other things, while still focusing on the melodies, and I don't know how they did it. And I almost don't want to know, because Matt Mahaffey deserves a monopoly on this sound.
Now, for some highlights. The bouncy "North-east-ern-south-west-Mississippi" hook is so audacious as to be brilliant enough to maybe win over that titular "Stewardess", and the same goes for the "I wish I was dead, with a knife in my chest and a bullet through my head" in the next track. It's all teenage jeering and mockery, yet still manages to be good-natured enough to avoid upsetting any (rational) person. My favorites come next, though: the jazzy breakdown that comes out of nowhere in "Marathon Shirt" only makes me love the immaculate, endless-summer chorus even more, and to follow that song with the smoothly offbeat groove of "Lucid Anne" was a stroke of genius.
Those aside, everything on here screams of thumbing one's nose at everyone and everything, in a way that only a brilliant Nineties rocker and producer could, and I don't need much else on a summer afternoon when I want to forget my age. But could something like this be released yet today, or is this sort of cynicism and rejection insufficiently harsh to land today? Hard to tell. Have the nostalgia goggles become permanently attached to me yet?


